I know that it’s a strange first post title, but this year 4/20 is not just time for celebration for us cannabis smokers. Google is implementing some major changes to its search rankings algorithm to favor mobile-friendly websites. This is a major search rankings update and you can expect a lot of changes to be rolled out over the coming months.
WHAT GOOGLE SAYS:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.
You can read the full post here: Google Mobile Update
WHY THE CHANGE?
The switch to mobile-friendliness was a long time coming. With the recent surge in mobile internet use, it was necessary for Google to filter out sites which do not provide a good user experience. Over the past few years I have seen my traffic take a dramatic swing from desktop to mobile users. Looking back, our web analytics demonstrate this trend perfectly. Three years ago, our mobile user rate was as low as 7%; today it is over 60%.