At what point did Facial Tissues become known as Kleenex? Doob Tubes is the Kleenex of the plastic tube industry. Since 2007, owner Ray has built his brand up to be one of the most well known names in the industry. GSM partnered with Doob Tubes to bring their outdated website into the new age. With a fully-responsive website and a Wholesale Ordering system, Doob Tubes has continued to dominate in the realm of pre-rolled packaging.