Public Relations & Social Media Director

Green Scene Marketing seeks a results-oriented, highly motivated professional with public relations and social media experience, and a commitment to the highest levels of excellence. This position is based in Tempe, AZ and will require travel to various cannabis events.

JOB SUMMARY

The Public Relations & Social Media Director manages the daily public relations and social media operations of Green Scene Marketing and various clients. The PR Manager is a key figure in the generating widespread and positive publicity GSM as well as building social media followers and interactions. The manager will be in charge of the social media and content team to ensure a fluid delivery of our message.

Essential Duties & Responsibilities

  • Supports multiple, simultaneous PR campaigns covering all components of GSM and it’s partners
  • Development and maintenance of relationships with print, electronic and broadcast media to maximize positive coverage.
  • Helps maintain PR database and builds targeted distribution lists for dissemination of press releases and other communication initiatives.
  • Drafts and implements PR communication vehicles including news releases, monthly calendars, press kits, media advisories, fact sheets, fun facts and trivia, etc;
  • Creating pitch ideas and plans that will result in maximum exposure for the organization.
  • Notifies media partners of photo opps and other news events; Solicits and facilitates broadcast coverage; Acts as liaison for GSM and our partners.
  • Works closely with marketing to ensure positive media exposure and social media interaction that contribute to revenue goals.
  • Develops and executes social media strategies and campaigns for Facebook, Twitter, Instagram and other social media platforms to help increase followers and engagement.
  • Monitors top influencers, competitors, media and industry trends for potential shareable content.
  • Monitors customer interactions on social media, initiates conversations and provides appropriate responses where applicable.
  • Monitors and reports social media analytics on a monthly basis to track efficacy and adjust course where necessary.
  • Works closely with the Writing department to maximize exposure on social media for stories posted.
  • Assists with planning and execution of PR and communications events.
  • Assists in the management of media inquiries and other requests, serving as PR liaison to media and community, and department liaison within GSM.
  • Participates in all PR department meetings.
  • Supports consistency of corporate message in all PR materials; Offers proofing assistance to other departments, particularly with regards to consistency.
  • Assists with administrative duties in the PR department.
  • Ensures standardization of operating procedures within position and department.
  • Other duties as assigned.

Qualifications & Capabilities

  • Two to three years of public relations and social media experience in a professional setting; Experience in the cannabis industry is preferred, but not required.
  • Bachelor’s degree in public relations, marketing/communications, English, journalism or a related field, or equivalent work experience.
  • Exceptional verbal and writing skills; proven editing and proofreading ability.
  • Knowledge of communication technologies including social networking, blogs, YouTube, etc.
  • Solution-oriented who can prioritize multiple competing issues and initiatives in a fast-paced environment.
  • Schedule flexibility and willingness to work some nights and weekends for event duty as needed.
  • Strong attention to detail, high level of tact, diplomacy and confidentiality.
  • Proficiency with Microsoft programs and knowledge of Photoshop preferred.

Compensation & Benefits

Competitive salary negotiable, commensurate with qualifications and experience.

Interested candidates should submit a cover letter, resume, a list of relevant social media accounts and salary requirements to: [email protected]

No phone calls, please.